Information Management

Today, hospital marketers must work harder and smarter than ever to cut through the clutter, capture attention and successfully attract and retain valuable customers. crmView™ offers vital insight into customer needs and behavior — the insight marketers need to develop highly effective marketing campaigns. crmView supports your marketing efforts with reliable information — to help you build awareness, influence referral and utilization patterns, track response and report ROI based on downstream utilization.

Thomson Healthcare Market Expert® is a powerful Internet-based strategic planning and marketing solution that delivers detailed market analyses and projections to help you make better business decisions.

When you’re developing strategic plans, you need information you can trust. Outpatient Profiles provide hard-to-find information based on one of the largest outpatient data sets in the industry. With Outpatient Profiles, you can quantify current outpatient volumes, determine sites of service, evaluate your market position and assess your competitors. Identify where outpatient business is going to target key physicians and gain the insight you need to support your strategic and service-line planning process.